Fable Footwork is a burgeoning footwear fashion imprint created by British shoe designer Andrew Thompson. Brand to Mouth was asked to design a new logo for the brand, encapsulating the designer’s ethos, values and style.
The brief was to create a fashion logo that combined Greek-inspired elements with a crafted, military feel. The logo would be used throughout branding, apparel and packaging, aimed at a mature, discerning and affluent male audience.
- Create a fashion logo for the Fable Footwork brand.
Brand to Mouth created a unique and on-brief logo for the brand.
Finding our feet
The brief highlighted key phrases from the client, which we built into a set of values to guide our work.
The client proposed a circular, monoline-style logo, with fraternity-inspired typography, and the tagline “design communication folk engineering”.
We wanted to also incorporate ideas around masonry, symbolism and art deco structure.
Following feedback, we produced the final iteration of the logo. Once the final mark was approved, we created a suite of logos for print and web, as well as colour variants.